Our senior leadership team inspires creativity and collaboration with their wisdom.

Robyn Blackadar

Robyn Blackadar

President and Chief Executive Officer

Appointed in 2012 as President and CEO, Robyn is responsible for strategic and operational leadership of PolicyWise for Children & Families. Robyn oversees the organization’s generation and mobilization of evidence for child and family well-being through a collaborative, cross-sector approach between government, academia, and the community. Robyn has over 30 years of experience focusing on policy development and analysis, quality improvement, knowledge mobilization, and data system innovation. Robyn is a leader on numerous provincial and national initiatives advocating for evidence-informed system change and the need for a strong, responsive and resilient non-profit sector.  Her educational background includes a Bachelor of Arts in Psychology, a Master of Business Administration, and an adjunct appointment in the Department of Pediatrics. Robyn enjoys spending time with family, playing music, and going for long walks on her acreage.

Watch Robyn’s video to see why she’s excited about her work at PolicyWise!

Liana Urichuk

Chief Operating Officer

Liana joined PolicyWise in September 2022. In her Chief Operating Officer role, she will lead, manage, and oversee the research, evaluation, and knowledge mobilization services and will engage broadly with multiple partners and stakeholders. Liana is passionate about child, youth, and family health and well-being with a particular interest in mental health across the lifespan.

Liana has a PhD in Neuropsychopharmacology, is a Certified Healthcare Executive, and has completed certificates/diplomas in Change Management and Project Management. She is an Adjunct Professor in the Department of Psychiatry at the University of Alberta and has over 20 years of experience in both conducting and providing direction for research/evaluation activities within non-profit and healthcare settings.

In her spare time, Liana loves to spend time with family, her two 175 lb Newfoundland dogs and three cats, and working outside on her acreage.

Watch Liana’s intro video to hear why she’s glad to be part of the PolicyWise team!

Lisa Campbell CPA, CMA

Chief Financial Officer

Lisa is primarily responsible for managing the organization’s finances, including financial planning, management of financial risks, record-keeping, and financial reporting. She has been an accountant for more than 35 years. Since receiving her CMA designation, she started her own company, and has held the title of Chief Financial Officer, Vice President of Finance or Director of Finance for several large organizations. 

In her dual role as Director, Human Resources, Lisa provides direction to the management team on strategic staffing plans, compensation, benefits, training and development, budget, and labour relations. 

Lisa collaborates with the other members of the senior leadership team and is driven by challenge. She is always seeking ways to help improve her organization’s processes and is continually working on strategic planning for the future.

Lisa and her husband love to travel, sail, and golf.